Classified Marketing
Edmonton Small business online advertising
In the past, only huge businesses performed expensive online marketing and advertising. Small business didn?t see a need for internet advertising, but the times have changed. But now, searches for local businesses or small companies have replaced the white and the yellow pages. Today, if your local firm is not found on page one of a Small Search Engine (SERP), your small business may not survive.
This article will provide some tools and processes that local business owners can make use of to bring more trade to their small establishment. These can be categorized as internet ad postings on classified ad sites, video infomercials, generating a website and making it visible to the public, setting up your Google Places account, and harnessing the power of social networks.
Ad Posting
There are many web sites where small firms or small businesses may post ads for free and many where local companies can pay to advertise small firm advertisements. The two most popular free classified ad sites are Craig?s List and Backpage. Both of these site will allow text and graphic ads. Unfortunately most people who own local small businesses do not know the html web language necessary to create picture advertisements, so the majority of the ads are monotonous black and white text ads. The sad part of this procedure is that often, the words in the ads are very spider friendly, resulting in a page one SERP which should be great, news since when opened by the searcher they are presented with uninteresting text, and they immediately dump the page. Possible customers find these ad postings, and open them to find a boring black and white bunch of text. These ads infrequently have much if any advertising and marketing principles contained within them such as clickable links to more information! This means that these ads are not likely to convert into sales. Those prospective clients instantly leave without even finding out what was there. If classified ads are properly placed, there is no uncertainty that they can and do create a noteworthy amount of traffic. It is imperative that the small business or the small learn how to write these ads so that they grab the reader?s attention, and which have a strong call to action to cause the reader to convert.
Video Power
YouTube could be as powerful a advertising venue as Google itself; many searchers only search videos! Citizens love to watch video. Marketing by video can be a very prolific means of driving traffic to your local business. Though YouTube is the largest and most accepted video site, it is by far not the only video posting site, there are scores of them; and video can be hosted on your own sit or any other hosting site. Video posting sites are influential, as you can make a video infomercial in minutes and straight away have it delivering your special message 24/7 If you ever wanted you could afford a high impact television commercial, you?ll be delighted to recognize that you can have your own infomercials for far less than a TV ad, and almost certainly far less than you paid for a yellow page ad! It is even better if you can use a technique of faux Craig?s List or Backpage clickable ads to bring the reader off of your colorful Advertisement to a website which plays your video totally free of YouTube. Bringing readers to your site rather than YouTube or some other video site is preferable because the competing local businesses are now absent, and you have complete control of 100% of the content on the webpage. A typical Faux clickable ad (embedded code is not allowed on Craig?s list or Backpage advertisements) can be had for about $500 and it can be used over and over again. If you do not have a place to host the webpage for the video, hosting can be found in the price range of $25 per month.
Get your Small Business webpage on Page one SERP
This is one of the most dominant tools available to small corporation owners, but not the only one by far. This process involves the selection and securing of a profit-making URL or domain, producing a page or mini site and optimizing it to be found for particular search terms on the internet. If this is done properly, every time a person searches for your goods or service, your establishment appears on the first page of Google as an ?Organic Ad? and when people click on that search ad they land on your website. This can be done for as many or as few keyword terms as you choose. Some local company and small establishment owners prefer to start with a few keyword phrases, and augment the number of keyword campaigns as their sales intensify.
Google Places is the New Local Business SEO
Google is pushing its Google Places marketing to the extent of pushing some preceding page one SEO keyword phrases to page two in preference to Google Places listings. Setting up your Google places account is so important that I advise you to seek qualified help, it will result in financial rewards to you. In certain cases, these Google Places listings actually drive the Organic listings to page two. When your teardrop Google Places icon happens on page one of Google, just listen for the sound of the cash register.
Social Networking Yields Local Business Profit
SEO today, Social Media tomorrow! The smart businesses are already advertising and building up a presence on the social media. There is an entire industry being created around social media marketing. This topic is so huge, that we just cannot cover it in this article. We will have several more articles on this subject to prepare you for the advertising venue of the future.
Lonny Heiner -
About the Author:
Local Web Hits is an international local Business Marketing firm, located at http://edmonton.localwebhits.com/. We have many attractive advertising and marketing methods tailored to your budget each of which will increase your web traffic and sales.
Source: http://j-netsolutions.com/blogs/blog/2011/05/18/edmonton-local-business-advertisingmarketing/
the amazing race bethenny frankel lyric atlanta hawks aretha franklin
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.