The Ranting Marketer: Real ROI on Social Media for Travel

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According to the study, Internet search engines (39%) lag behind family and friends (52%) when planning leisure travel. If you cross reference this with statistics that state women, and in particularly mothers,?use social sites like Facebook to share information about brands and make plans (52%), then social media must be an integral part of your marketing mix. It may not be immediately measurable for ROI yet it is conclusive evidence that social media influences travel decisions.

Source: http://www.rantingmarketer.com/2011/04/real-roi-on-social-media-for-travel.html

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